Once Every Pandemic – Reviewing Your Editorial Calendar
If you’re like me, when COVID-19 first hit pandemic proportions and we were instructed to stay home and stay away, I started receiving emails from businesses whose cookies I had removed from my computer last century. Some of whom I had the vaguest memory of ordering a gift or some essential replacement part for a […]
Coronavirus Marketing Update
All VC and PE portfolio firms should be going fractional. Are yours? Here at Muddy Gecko, we have unique insights into marketing adjustments being made by our clients in these uncharted waters of Coronavirus/COVID-19. Our client base ranges from venture-backed startups up to the world’s largest corporations across the globe. Client behavior is changing rapidly. […]
The Three Foundational Elements of Marketing
Strategic Plan, Messaging & Positioning, and Brand Architecture Whether VC-backed start-up or Fortune 50, great marketing begins with the right foundation. We see this again, and again, and again….clients are running so fast that they often don’t have the key elements of marketing completely in place before they try to market. As a result, they […]