Once Every Pandemic – Reviewing Your Editorial Calendar

If you’re like me, when COVID-19 first hit pandemic proportions and we were instructed to stay home and stay away, I started receiving emails from businesses whose cookies I had removed from my computer last century. Some of whom I had the vaguest memory of ordering a gift or some essential replacement part for a […]

Coronavirus Marketing Update

All VC and PE portfolio firms should be going fractional. Are yours? Here at Muddy Gecko, we have unique insights into marketing adjustments being made by our clients in these uncharted waters of Coronavirus/COVID-19. Our client base ranges from venture-backed startups up to the world’s largest corporations across the globe. Client behavior is changing rapidly. […]

The Three Foundational Elements of Marketing

Strategic Plan, Messaging & Positioning, and Brand Architecture Whether VC-backed start-up or Fortune 50, great marketing begins with the right foundation. We see this again, and again, and again….clients are running so fast that they often don’t have the key elements of marketing completely in place before they try to market. As a result, they […]

Marketing Adjustments in the Coronavirus Era

Here at Muddy Gecko, we have unique insights into marketing adjustments being made by our clients in these uncharted waters of Coronavirus. Our client base ranges from venture-backed startups up to the world’s largest corporations across the globe. Client behavior is changing rapidly and here are a few of our observations:” Larger Corporate clients are […]

Bring Your Marketing Content To Life!

In the fast-paced world, deciding which marketing strategy is best can be challenging. You want to be ahead of the game. You want your content to be viewed more than your competitors. You should ask yourself, “Where are customers spending most of their time engaging?” Today, more people are on their mobile devices than ever […]

Content Marketing

Stories have always mattered, whether we are the listeners or the tellers. Stories connect us to ourselves, to our time, and to the people, we care about. We all share a built-in skepticism for anything that is non-story. Our hardwired wariness crosses cultural and generational segments. There’s that instant reflex that occurs when we read […]

5 Signs Your Marketing Team Needs a Boost

To one degree or another, most organizations do marketing. But no two marketing plans are the same and they’re not all equally effective. Is your Marketing team poised to deliver on your strategic plan and business success—for 2020 and beyond? If you’re not sure, here’s a quick checklist to help you take stock: Have some (or […]

Business Matters: Personal Branding In The Digital Age

Personal branding has become an effective and powerful way to differentiate yourself in a constant, noisy world. As a consumer, we all know about corporate branding. That’s when companies invest monies to make their brands known. Personal branding, similar to what businesses are doing in making their brands relatable, has become an effective and powerful […]

Thought Leadership Isn’t About Expertise: The Articulation Gap

A thought leader is defined by the Thought Leadership Lab as an informed opinion leader and the go-to individual in their field of expertise, “trusted sources who move and inspire people with innovative ideas; turn ideas into reality, and know and show how to replicate their success. Over time, they create a dedicated group of […]

18 Irreverent Thoughts About the Pork Belly of Digital Content

I remember when I was a young boy in the ’60s and the hippies who lived in that restored school bus out in the meadow started tripping and when they came back to earth, they started this thing called blogging. It was really something. They raised a tie-dyed flag above the bus that read “Blogging […]