Do you have the right content for your customers journey?
Do You Have The Right Content For Your Customers Journey? People often talk about the buyer’s journey. But did you know that your website is the primary path for all three of your constituent’s journeys, not just the Customers? The three key journeys for most client websites include the following current and potential constituencies: Customers, […]
Business Matters: Personal Branding In The Digital Age
Personal branding has become an effective and powerful way to differentiate yourself in a constant, noisy world. As a consumer, we all know about corporate branding. That’s when companies invest monies to make their brands known. Personal branding, similar to what businesses are doing in making their brands relatable, has become an effective and powerful […]
18 Irreverent Thoughts About the Pork Belly of Digital Content
I remember when I was a young boy in the ’60s and the hippies who lived in that restored school bus out in the meadow started tripping and when they came back to earth, they started this thing called blogging. It was really something. They raised a tie-dyed flag above the bus that read “Blogging […]
Muddy Marketing
Stop Whispering
Guided Missiles
Pain in the assets
