fbpx

The Agile Writer

I write blogs for a software test automation company and a restaurant/grocery technology client of the fractional marketing group Muddy Gecko. My days are spent immersed in the realms of DevOps, software QA and IoT applications. My background research and daily client calls involve healthy dollops of developer terms like “sprints” and “scrums” and “information […]

The Rise and Fall of the Content Strategist

Virginia Guard Fredericksburg Reenactment

As a lifelong writer and fan of the written word, I have a particularly sensitive “phrase radar.” I’m very skeptical of overlords and unscrupulous marketers trying to put one by us, especially euphemisms like “passed away,” “collateral damage,” “downsizing” and “correctional facility.” I also pay attention to job titles, especially those in my wheelhouse, content […]

Fractional, Actionable — Marketing for the Machine Learning Era

Fractal Jellyfish

The Methodists invented the idea of a circuit-riding minister, as a way to spread a spare resource among disparate congregations. Then a cohort of recently-furloughed CFO’s co-opted the practice and we haven’t looked back. Actually, I think it was the Ancient Israelites who started off the act of the fract, with franchises in Cairo, the […]